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Journal

Maria Etkind Millinery is a Panamanian millinery living in New Orleans. She loves to share some of her millinery adventures in her journal. If you are a hat enthusiast or a millinery you will love to read her musings.

Filtering by Category: Press

New Orleans Museum of Art presents: "Art in Bloom"

Maria Etkind

I was so excited to be asked by the New Orleans Museum of Art to participate in their annual Art in Bloom exhibit. Art in Bloom will showcases spectacular floral designs created by garden clubs, floral designers and creative talents from across New Orleans. The theme of the exhibit was “Home Grown”.

The hat was handmade using all natural straw materials including the flowers and trim.

The hat was handmade using all natural straw materials including the flowers and trim.

Enjoying the fruits of my labor at the opening reception on May 05,2021

Enjoying the fruits of my labor at the opening reception on May 05,2021


My submission title: Uniquely Resilient

Inspiration: To live in New Orleans we have to be "uniquely resilient" like the Camellia blossom. Camellia’s also enjoy a long blooming season just like we enjoy a long season of festivals and celebrations.

Materials: cream sinamay straw wide brimmed hat with silk abaca, handmade and hand dyed Camellia flowers and trim. 

Botanical: Manila Hemp (sinamay and silk abaca straw), Philippines

My initial sketch. I new I wanted to use Camellia flowers for the trim.

My initial sketch. I new I wanted to use Camellia flowers for the trim.

I think this is the first time that one of my hats looks very similar to the sketch!

I think this is the first time that one of my hats looks very similar to the sketch!

MIMC 2021: People's Choice Award Winner

Maria Etkind

“Jazz Funeral” This hat was designed to honor New Orleanians who have died due to Covid 19.

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Concept Development:

When I decided to enter the MIMC hat competition last fall I wasn’t sure what hat design I wanted to create. The theme this year was “little black dress”. I started thinking about what a little black dress meant to me. My first thought was, “What are we supposed to celebrate during this pandemic?” I kept just thinking about wearing a black dress to a funeral. I remembered reading the news in April of 2020 that Ellis Marsalis a famous New Orleans jazz musician, mentor and icon had died from COVID. His family wasn’t going to be able to have a “jazz funeral”. Back in April, New Orleans was leading the nation in COVID cases and the majority of deaths were and still are in the African American community. I knew I had to make a hat honoring all the people that have died of COVID and other causes and couldn’t have a proper funeral. I wanted to make a hat that celebrates life.

I knew that I would have to ship the hat to Melbourne, Australia. This meant that I had to keep the hat small due to international shipping cost! In the US the cost scales with the dimensions of the box, not just the weight. I knew I had to keep my cost down, so the hat had to be small. I also knew I had to allow 4-6 weeks for the hat to get there. As you might remember the USPS had collapsed this past holiday season do to high demand! My work began in early Dec., so that my hat would arrive before the deadline which was the first week February.


Once a person is buried, you have the second line. It’s the party, the good time, the celebration of life,” Marsalis said. “It’s a community’s responsibility to celebrate the life of someone. Even if I didn’t know them, I pull out my umbrella, get my best dancing shoes on, and we’re gonna have a good time.
— Ellis Marsalis

Melbourne International Milliners Competition:

The MIMC hat competition 2021 had a total of 80 entries from all over the world this year. It was great to see that 3 of my fellow Milliners Guild members and friends also participated. I was honored to be in the top 20 finalists. The top 20 announcement was made LIVE on their MIMC Instagram social media account and can be watched on their IGTV. The finalist were then announced on Feb. 21 also via IGTV. You can watch it here.

I am happy to announce that I won People’s Choice Award! This award is given to the milliner that gets the most email votes!

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Thank you to all who voted for me and verified their emails!

My artist statement: Jazz Funeral (Entry 28)
When people die in New Orleans, their families and friends celebrate their passing with a “jazz funeral” by filling the streets with music – a celebration of the person’s life as much as a mourning of their death. The brass band starts playing sad music but soon the procession turns into a joyous celebration and everybody dances as they become part of the “second line”. The hat “Jazz Funeral” was created to honor New Orleanians who died due to COVID. The colors purple/black symbolize spirituality, creativity, royalty and mourning.


The process of making the competition a couture hat:

Starting the blocking  several layers of straw, putting together the trim and starting the feather pompom.

Starting the blocking several layers of straw, putting together the trim and starting the feather pompom.

Trying on the hat and adding the trim, cutting lots of ostrich feathers to create a pom pom, finsihing the lining.

Trying on the hat and adding the trim, cutting lots of ostrich feathers to create a pom pom, finsihing the lining.

It takes a village

A huge THANK YOU to Catherine and Team Essential, Melbourne International Millinery Competition, Presented by The Essential Hat and the judges; Todd Anthony, Lauren Ritchie and Philip Rhodes.

Photo Credits: @mimc_competition

Also a big thank you to my family, friends and fellow milliners for voting for me! I wouldn’t be here with out your love and support!


You can watch Dr. John’s jazz funeral (2019):

Dr. John Second Line following his Memorial Celebration at the Orpheum Theater.

Listen to the Spotify second line playlist “Dancing in the streets” created by the New Orleans Historic Collection for their current exhibit Dancing in the Streets: Social Aid and Pleasure Clubs. You know your in New Orleans when you hear track seven!

Maria Etkind Millinery is on the TV show "Filthy Rich"

Maria Etkind

Sinamay fascinator with silk flowers and black crinoline trim. Black lace was added later to match the actors costume. as seen on Filthy Rich (Season One).

Sinamay fascinator with silk flowers and black crinoline trim. Black lace was added later to match the actors costume. as seen on Filthy Rich (Season One).

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Oh my what a year it has been! Looking back on 2020 I can say that this year didn’t NOT I repeat didn’t know go as planned!

In January, I had the opportunity to create a hat for Mrs. Donna Edwards. In February, I was able to see my work on the Queen of Mardi Gras and her court! I was on a roll! I then quickly shifted gears to focus on Spring orders for garden parties, luncheons, Easter parades and the Derby. To my surprise I also had a few new and interesting millinery opportunities in the works. But as you know the world stopped and life as we know it got cancelled due to COVID-19. This has been VERY heartbreaking for all of us regardless of your profession.

But everything hasn’t been doom and gloom! I am happy to report that I finished the year on a high note. Because one of my fascinators was featured in Fox’s show Filthy Rich show starting Kim Cattrall. You may know her as Samantha from Sex in the City. Filthy Rich was filmed in New Orleans, Louisiana and premiered its first season Fall 2020. New Orleans is better known as Hollywood South and we always have several movie/tv production filming around the city and in the state. One of my millinery goals has always been to have my work be featured in TV/Film.

It has been a crazy millinery year! I have had moments of great success, moments of pause, moments of fearing that my business won’t make it. I don’t know what the future holds. Mardi Gras 2021 is cancelled this year which hurts. Spring hat events are most likely also cancelled. I am trying to stay a positive and finding ways to pivot. I am staying involved in millinery by volunteering my time as a board member in the Milliners Guild, writing for Hatlines, starting to teach basic millinery classes via Zoom and working on small capsule collections. I would love to have more of my work in film and TV. Hopefully, I will have a hat or on the big screen in 2022! Which means I better get to work on that goal!